Try to the Strategy of Expanding a company right into a New Nation

Try to the Strategy of Expanding a company right into a New Nation

Within the latest competitive small business globe, increasing abroad could appear like a pipedream for approaching companies (Brooks & Weatherston, 2012). Nevertheless, many firms have taken the plunge in spite of the recession allowing them to diversify their risks and client base in overseas markets. Though foreign markets may appear lucrative to many firms, it is recommended for companies to do a thorough research before venturing into foreign markets. In most cases, it is usually a tedious and daunting task for entrepreneurs to determine the right timing to engage into the enterprise expansion process (Jansson, 2012). In order for a company to expand successfully, it has to conduct a thorough research, secure a reputable enterprise partner, and acquire enough capital for the method. Conducting a thorough research is one factor that determines the success of a business expansion. This is so because many businesses collapse due to lack of proper information related to the expansion method. Just like exploring a fresh market, it is crucial to conduct market research on the area and prepare a business plan. Additionally, the firm should also hire a private consultant who is familiar with the organization terrain of the region it intends to expand to (Marinov & Marinova, 2011). This is so because it very difficult to cope up with realistic budgets and explanations if you don’t know how long the process may perhaps take or what wages are incurred. In most foreign countries, commercial services provide free consulting on topics ranging from evaluating organization partners to cultural sensitivity. Securing a reputable partner is also important to firms that expand to new territories. Having a trustworthy partner will enable the company to enter right into a sales relationship with potential a customer at a level which would otherwise take long, for instance, a year or months to generate (Jansson, 2012). This is so because these firms already have adequate infrastructure, sales team and service personnel. For firms that enter new regions, the brand recognition of a well-established or know partner means an automatic endorsement. Additionally, having new staff is important during the sensitive period of business enterprise expansion. The new staff will give an insight into the small business as they are familiar with the company environment. It is therefore crucial to hire new staff as they help in meeting the demands related to the new administrative requisites, marketing campaigns, and record keeping (Akay, 2010). Firms that tend to go international should have enough capital for the expansion method. This is so because capital is the backbone of the procedure. Many factors such as proper infrastructure and marketing strategies primarily depend on capital. In most cases, acquiring this capital may possibly be a nightmare to the ill prepared entrepreneurs who lack prior knowledge of the new company terrain. Therefore, firms that have well-structured company plans tend to expand successfully hence enjoy all the benefits related to the procedure (Brooks & Weatherston, 2012). It is also imperative for companies to keep updating their organization plan annually so as to keep them modernized with the present marketing strategies. Having done this, the company will be able to secure financial assistance with the most expedient terms possible. This may come from financial institutions such as banks inform of loans. In conclusion, enterprise expansion may seem a tedious and daunting system to firms that have not prepared well. However, companies that approach this approach well usually expand successfully and meet their goals and objectives. For a firm to expand successfully, it has to conduct a thorough research of the new organization terrain, secure a reputable enterprise partner, and acquire enough capital either through the financial institution like banks.


Brooks, I., & Weatherston, J. (2012). The company environment: Challenges and changes. Essex: Pearson Education. Marinov, M., & Marinova, S. T. (2011). Impacts of emerging economies and firms on international small business. Houndmills, Basingstoke: Palgrave Macmillan. Jansson, H. (2012). International Small business Strategy in Emerging Place Markets: The Institutional Network Approach. Cheltenham: Elgar. Akay, V. (2010). Business is the people & people are the small business: Break one and the other will break, how ethics and etiquette protect both. New York: iUniverse.

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